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You own a boutique shop specializing in products associated with weddings – wedding evening gowns, satin or embroidery hats for the bride, wedding dresses of all tastes and fabric type, garters, wedding suits and tuxedos for the groom etc… You also have an in-house workshop with a talented team of wedding cards designers, who could produce unique wedding cards at short notice, tailored for individual couples’ tastes and needs. Your designers could produce both wedding invitation cards and also congratulatory wedding cards for well-wishers for the couple on the occasion of their wedding.
This article focuses on the design of wedding cards congratulating the couple on their impending marriage. It does not claim to be authoritative though it tries to be expository.
Generally, what are the requirements of an eye catching, unique wedding card? Here are some commonsense pointers. It goes without saying the list of requirements or requisites is in no ways exhaustive.
First and foremost, a good wedding card must be striking in appearance and elegant looking and be unique. Secondly, it should be able to attract and hold the customer’s attention. In order to do that, the card must be designed to contain special features such as well-written congratulatory messages ( not the usual run-of-the-mill versions seen in many common wedding cards), unique and aesthetically pleasing artwork – photographic or pictorial – i.e. graphics that exude an atmosphere of celebration and anticipatory excitement. The material used for the card is also important. In line with modern conservationist principles, it must be green and recyclable. Consumers who are conservation conscious don’t mind if the quality of paper used is not as good as that of conventional non-green cards. Green materials, even papier mache may be acceptable so long as it is green.